Jumio, a leader in AI-powered identity intelligence, has released its 2025 Jumio Online Identity Study, revealing growing global concern about the impact of AI fraud on digital trust. This year’s research, based on feedback from over 8,000 adults in the U.S., U.K., Singapore, and Mexico, highlights increasing skepticism among consumers regarding the authenticity of digital content and interactions.

According to the report, 69% of respondents believe AI-powered fraud now poses a greater threat to personal security than traditional identity theft. In Singapore, this concern climbs to 74%. Additionally, 71% of global respondents say AI-generated scams are more difficult to detect than conventional fraud tactics, showing the extent to which digital trust has been eroded.

Growing Distrust in Digital Content

Seven in 10 consumers report greater skepticism toward online content compared to last year due to the rise of AI-generated fraud. Only 37% believe social media accounts are more authentic now than before, while just 36% trust news content despite growing awareness of deepfakes and manipulated media.

Major concerns cited by survey respondents include:

  • AI-generated fake digital IDs (76% globally, 84% in Singapore)
  • Phishing emails crafted by AI (75% globally, 82% in Singapore)
  • Video and voice deepfakes (74% globally, 83% in Singapore)
  • Manipulated social media content (72% globally, 81% in Singapore)

This growing awareness underscores the need for better tools and protections to help consumers identify genuine content and avoid sophisticated scams.

Consumers Call for Industry Leadership in AI Fraud Prevention

While 93% of respondents trust themselves most to protect against AI fraud, many also look to technology companies for leadership. When asked who should bear the primary responsibility for preventing AI-powered scams, 43% chose Big Tech, while only 18% pointed to themselves.

This mismatch highlights a trust gap—consumers want more support from companies and institutions but often feel they must rely on their own vigilance in the absence of strong regulations.

Jumio’s study also reveals that consumers are open to additional security measures if it improves fraud prevention. Most said they’re willing to spend more time on identity verification, especially when engaging with high-stakes services in sectors like:

  • Banking and financial services: 80%
  • Government services: 78%
  • Healthcare: 76%

Modernizing Identity Security for the AI Age

The report emphasizes that enterprises must evolve beyond traditional identity verification. With fraud-as-a-service (FaaS) offerings becoming more accessible, even inexperienced actors can launch complex attacks using tools like synthetic identities and botnet takeovers.

To counter this, Jumio advocates for advanced verification systems powered by biometric authentication, automation, and data-driven insights. Equally important is the need for transparency and consumer education to restore trust in digital ecosystems.

“Our industry must develop the tools we need to stay ahead of the AI-fraud arms race,” said Jumio CEO Robert Prigge. “From multi-modal biometrics to connected data, Jumio is committed to putting the next generation of identity intelligence in the hands of enterprises. But we must also ensure we take consumers on this journey. Building a trustworthy digital world depends on strong consumer education and transparency.”