Dematic and GreyOrange Form Strategic Partnership to Advance AI-Powered Flexible Automation Across Warehouse and Fulfilment Operations
AI / Machine Learning | 3 min read
Dematic (Atlanta; a global leader in supply chain automation; consulting, research, engineering, manufacturing, and service centres in over 26 countries; member of KION Group), has announced a strategic partnering relationship with GreyOrange (Atlanta; founded 2012; global leader in AI-powered warehouse orchestration and store inventory software; offices and partners across the Americas, Europe, and Asia) to expand its flexible automation capabilities — providing scalable solutions for customers through distribution and fulfilment. Announced at MODEX 2026 on 14 April 2026, the partnership sees Dematic offering GreyMatter® — GreyOrange's AI-powered platform that coordinates robots and workflows to improve speed and accuracy — as an integrated capability within its existing software orchestration ecosystem. The partnership represents an extension and acceleration of the Dematic software ecosystem, connecting diverse technologies and integrating activity across multi-agent warehouse environments.
"Today's warehouse environments are more complex than ever, requiring seamless coordination between people, robots, and systems. Our partnering relationship with GreyOrange reflects Dematic's commitment to delivering flexible, high-performance solutions that help customers adapt, and scale with confidence. By integrating GreyMatter, we're extending our approach within flexible automation for a more unified integration capability that helps customers maximise existing investments while unlocking new levels of efficiency and agility."
— Mike Larsson, President, Dematic and KION Executive Board Member
Four Key Capabilities — From Unified Orchestration to Hardware-Agnostic Flexibility
The partnership delivers four core capabilities for Dematic customers. First, unified orchestration — bringing together diverse automation technologies, robots, and human workflows across the entire warehouse under a single AI-driven layer. Second, integration within Dematic's software orchestration ecosystem — extending capabilities across operations by incorporating GreyMatter into Dematic's existing portfolio, enabling customers to better coordinate fixed automation, AMRs, and human workflows within a unified system. Third, hardware-agnostic integration — supporting flexible automation and multiple fulfilment models without locking customers into a single hardware vendor. Fourth, improved throughput and operational visibility — delivering real-time optimisation and the flexibility needed to adapt as fulfilment operations evolve while maximising the value of existing automation investments. Looking ahead, the partnership creates a foundation for a joint network-level vision — extending orchestration beyond the warehouse to enable real-time, execution-aware coordination of inventory, capacity, and order flows across distributed fulfilment nodes including in-store environments.
"Dematic is known for its innovation and experience in delivering automation solutions to the world's most complex supply chains, and understands that the future of automation is flexibility. Together, we're giving Dematic's customers the ability to do more with the automation investments they've already made by orchestrating every robot, system, and person in their operation through a single AI-driven layer. That means greater throughput, smarter decision-making, and the freedom to keep expanding their fleets on their own terms, without limits."
— Akash Gupta, Chief Executive Officer, GreyOrange
Key Takeaways
- • Dematic (Atlanta; global leader in supply chain automation; 26+ countries; President Mike Larsson; KION Group member) has announced a strategic partnering relationship with GreyOrange (Atlanta; founded 2012; global leader in AI-powered warehouse orchestration and store inventory software; CEO Akash Gupta; Americas/Europe/Asia) — announced at MODEX 2026, 14 April 2026. Dematic will offer GreyOrange's GreyMatter® AI-powered platform as an integrated capability within its software orchestration ecosystem.
- • GreyMatter®: AI-powered platform that coordinates robots and workflows across the warehouse to improve speed and accuracy. Vendor-agnostic and compatible with diverse automation hardware via the Certified Ranger Network. The integration extends Dematic's software orchestration ecosystem — connecting fixed automation, AMRs, and human workflows within a unified system, enabling multi-agent warehouse coordination through a single AI-driven layer.
- • Four core capabilities delivered: (1) Unified orchestration — diverse automation technologies, robots, and human workflows across the warehouse in a single AI layer. (2) Integration within Dematic's software orchestration ecosystem — extending capabilities across operations. (3) Hardware-agnostic integration — supporting flexible automation and multiple fulfilment models without vendor lock-in. (4) Improved throughput and operational visibility across complex workflows — real-time optimisation and adaptability as fulfilment evolves.
- • Strategic rationale — maximising existing automation investments: the partnership directly addresses a key customer pressure: organisations that have already invested in automation infrastructure need to extract more value without starting from scratch. By orchestrating every robot, system, and person through a single AI-driven layer, GreyMatter enables greater throughput, smarter decision-making, and fleet expansion on customers' own terms — without limits imposed by proprietary hardware ecosystems.
- • Future vision — beyond the warehouse: the partnership creates a foundation for a joint network-level vision extending orchestration to enable real-time, execution-aware coordination of inventory, capacity, and order flows across distributed fulfilment nodes — including in-store environments. GreyOrange's broader platform (GreyMatter + gStore) serves distributors, retailers, and 3PLs through its Certified Partner Network of system integrators, with real-time visibility across all omnichannel nodes. Dematic: trusted partner for distributors, warehouses, and manufacturers in 26+ countries.