AI Virtual Assistants

Elevate'26 Gathers CX Leaders on Agentic AI, Mobile Innovation

AI  /  Virtual Assistants  |  4 min read


Industry leaders from Google Cloud and top global brands will converge at Elevate'26, the premier Customer Experience Summit, to share practical frameworks for turning Agentic AI strategy into measurable business value.

The event will take place April 13–14, 2026, at the Hyatt Regency Grand Cypress in Orlando. Sponsors joining the summit include Gummicube, Branch, Jacquard, Twilio, Merkle, VML, and Infillion.

Where AI Meets Real-World Customer Experience

Moving beyond theory and hype, Elevate'26 is designed to provide marketing, product, and growth leaders with practical frameworks for turning Agentic AI strategy into real results — from orchestration to execution. Attendees will hear from industry leaders at Forrester, Google Cloud, and top global brands applying agentic AI technologies to remove friction, increase customer lifetime value, and drive measurable conversion and revenue growth.

Keynote: Converting AI Hype into Tangible Business Value

Rusty Warner, VP and Principal Analyst at Forrester, will keynote the summit with a session titled "The Ascent to ROI: Converting AI Hype into Tangible Business Value." Drawing on recent Forrester research, Warner will address the reality that measuring marketing ROI remains the number one challenge for organizations today.

With 88% of marketing teams already utilizing generative AI in production, experimentation, or exploration, Warner will provide a roadmap for prioritizing AI use cases based on direct business impact — and highlight how practitioners should leverage AI as a strategic investment rather than merely a speed enhancer.

Google Cloud Explores the Agentic Horizon

Jenn Bennett, Technical Director, Office of the CTO at Google Cloud, will also keynote the event with a deep dive into the "Agentic Horizon" of customer experience. Attendees will additionally hear real-world examples of intelligent, seamless customer journeys directly from executives at world-leading brands.

Orchestrating AI Agents for Maximum Impact

Mike Herrick, CTO of Airship, will lead a featured session titled "Command & Control: Orchestrating Agents for Maximum Impact." This session will highlight a newly unveiled suite of task-specialized AI Agents — including Scenes, Campaigns, Experimentation, Recommendation, and Accessibility AI Agents — that allow brands to automate the creation, testing, and continuous optimization of cross-channel messaging and native app experiences.

"For too long, teams have been limited by static segments and manual workflows that can't keep pace with the dynamic context of the mobile-first customer. To bridge this gap, our platform ingests vast streams of real-time data to move beyond simple automation into true cross-channel orchestration. Our AI agents then close the loop between testing, learning, and action at a speed and scale that was previously impossible – while maintaining human in control of the processes. Elevate'26 is the perfect venue to show how we are empowering teams to connect in a more personalized way with every customer and translate them into real results."

— Mike Herrick, CTO, Airship

What to Expect at Elevate'26

  • Keynote sessions from Forrester and Google Cloud on AI-driven CX strategy
  • Real-world case studies from top global brand executives
  • Featured session on orchestrating task-specialized AI Agents for mobile experiences
  • Practical frameworks for breaking down functional silos and prioritizing AI use cases
  • Networking with marketing, product, and growth leaders across industries

Key Takeaways

  • 88% of marketing teams are already using generative AI — but ROI measurement remains the top challenge.
  • Agentic AI enables brands to move beyond automation into true cross-channel orchestration.
  • Elevate'26 brings together CX leaders to translate AI strategy into measurable business results.
  • Registration is open — explore the full agenda at elevatesummit.info.
Tags: AI News AI Tech Trends Agentic AI Google Cloud Artificial Intelligence News