Rithum Appoints Mausam Bhatt as Chief Product Officer to Accelerate AI-Powered Commerce Innovation
AI / Machine Learning | 4 min read
Rithum, a leading global commerce solutions provider, has appointed Mausam Bhatt as Chief Product Officer, effective 30 March 2026. In this role, Bhatt will lead Rithum's global product organisation — bringing unified leadership to how the company builds, evolves, and scales its platform across commerce, marketplace, and retail media solutions. The appointment reinforces Rithum's investment in product innovation and its commitment to delivering a more connected, intelligent commerce experience for brands, retailers, and suppliers worldwide. Rithum — formed from the combination of CommerceHub and ChannelAdvisor — supports more than 40,000 companies managing over $50 billion in annual sales, with customers including Adidas, Best Buy, B&Q, The Home Depot, and Zalando.
"Mausam brings exactly the depth of experience we need at this stage of Rithum's growth. He has spent his career building platforms that serve hundreds of millions of consumers and businesses, and that's the level of ambition we're bringing to what we build next. His leadership will be instrumental as we continue to evolve our platform and deliver innovative solutions that help our customers stay competitive and grow."
— Lou Keyes, CEO, Rithum
"Rithum's network gives it a unique vantage point into how commerce actually operates across brands, retailers, and partners. Combined with the data that flows through that network, there's a real opportunity to help customers operate more intelligently and grow efficiently using agentic commerce. I'm excited to build that opportunity alongside the talented team at Rithum."
— Mausam Bhatt, Chief Product Officer, Rithum
Who Is Mausam Bhatt?
Bhatt brings extensive experience building and scaling global digital platforms across commerce, marketplaces, and consumer technology. Most recently, he served as Chief Product and Technology Officer at Realtor.com, where he led product and engineering and drove platform modernisation, including the adoption of AI-powered capabilities. Before that, he held senior product leadership roles at Google, leading commerce initiatives across Google Shopping. He served as Chief Product Officer at RetailMeNot — and was part of the senior leadership team at Flipkart, helping scale the platform to more than 75 million users and over $4 billion in annual revenue. His career across some of the world's most recognised technology and commerce platforms gives him a proven ability to translate complex market dynamics into scalable product strategies that drive growth, innovation, and customer impact.
Product Priorities: RithumIQ, Agentic Commerce, and Unified Intelligence
As CPO, Bhatt will focus on three interconnected product priorities. First, accelerating innovation across Rithum's core commerce, marketplace, and retail media solutions — delivering a more unified, intelligent platform experience for customers. Second, expanding AI-driven capabilities powered by RithumIQ — Rithum's AI layer introduced in September 2025 — including product content optimisation, automated catalogue mapping, and predictive insights to improve performance across channels. Third, advancing intelligent automation in pricing, inventory management, and fulfilment to help brands and retailers operate more efficiently and at scale. The broader strategic direction is towards agentic commerce — Bhatt's own framing — where Rithum's network data advantage enables customers to operate more intelligently and grow efficiently using autonomous AI capabilities. Bringing product leadership under a single executive also accelerates investment decision-making as AI features are added across multiple products simultaneously.
Key Takeaways
- • Rithum has appointed Mausam Bhatt as Chief Product Officer (effective 30 March 2026) — leading the global product organisation with unified leadership across commerce, marketplace, and retail media solutions for a network of 40,000+ companies managing $50B+ in annual sales.
- • Bhatt's career spans the world's largest commerce and marketplace platforms: CPO/CTO at Realtor.com (platform modernisation with AI); senior product leadership at Google (Google Shopping commerce initiatives); CPO at RetailMeNot; and senior leadership at Flipkart (75M+ users, $4B+ revenue).
- • Three CPO product priorities: accelerate innovation across core commerce/marketplace/retail media; expand AI capabilities via RithumIQ (product content optimisation, automated catalogue mapping, predictive insights); and advance intelligent automation in pricing, inventory management, and fulfilment for operational efficiency at scale.
- • Bhatt's strategic framing is "agentic commerce" — using Rithum's network data advantage (the unique view into how commerce operates across brands, retailers, and partners) to enable customers to operate more intelligently and grow efficiently through autonomous AI capabilities.
- • The unified CPO appointment reflects a broader Rithum strategy of consolidating product leadership to accelerate AI feature rollout across multiple products simultaneously — addressing retailer and brand demand for simpler, more intelligent omnichannel commerce management at the intersection of product data, retail media, and fulfilment.