MoneySuperMarket Aims Its New Business Bank at Britain's SMEs — Fintech360hub
Digital Banking · SME

MoneySuperMarket Aims Its New Business Bank at Britain's SMEs

A comparison-site giant moves into business banking, betting that tax deadlines and paperwork are what small firms really want off their plate.

The Brief

MoneySuperMarket, part of MONY Group, has rolled out a business banking account and app for UK small firms, freelancers and limited companies — built with fintech partners Countingup, Griffin and iwoca. The pitch is admin relief: real-time transaction tracking, automatic expense sorting, VAT submissions and a tool that squirrels away money for tax. The timing is deliberate, landing as the UK's Making Tax Digital rules pull ever more sole traders into digital reporting. Pricing scales with deposit size, from £5 to £20 a month, with the first three months free.

MoneySuperMarket, best known for helping households compare insurance and utility deals, is now selling something rather different: a bank account. The MONY Group comparison brand has launched a business banking account and app aimed squarely at the UK's small businesses, freelancers and limited companies.

The proposition folds regulated banking, payment services, tax tools and accounting features into a single mobile app. Rather than build all of that from scratch, MoneySuperMarket has assembled a chain of fintech partners to power it — a reminder of how much of modern banking is now delivered by specialists working behind a familiar brand.

A brand out front, fintechs underneath

The account is a partnership play as much as a product launch, stitching together several specialist providers beneath the MoneySuperMarket name.

Countingup runs the app experience and day-to-day servicing, and through its own tie-up with Griffin it supplies the regulated banking infrastructure, payment rails and compliance framework underpinning the service. Lending is handled separately: fintech lender iwoca gives limited companies a route to SME credit directly inside the platform. The effect is a full-stack business account where MoneySuperMarket owns the customer relationship while its partners carry the regulated plumbing.

Lis Barton, Chief Customer Officer at MONY Group, frames the whole thing as a way to lift the administrative weight of running a company — giving owners back time by handling the routine financial chores that eat into their week.

The goal is to hand business owners back the hours they lose to day-to-day finances, so they can spend that time growing what they've built. — Lis Barton, Chief Customer Officer, MONY Group

Built for the Making Tax Digital era

The launch is timed to a shifting regulatory backdrop, as the UK's Making Tax Digital regime widens to catch far more sole traders and landlords in the coming years.

From April 2026, anyone with qualifying income above £50,000 (US$67,430) must use MTD for Income Tax. That threshold is set to drop to £30,000 (US$40,450) in April 2027 and again to £20,000 (US$26,970) in April 2028, steadily pulling more self-employed workers and small firms into the digital reporting net.

MoneySuperMarket Business Banking leans directly into that trajectory. Users can watch transactions land in real time, have expenses sorted into categories automatically, and file VAT returns from within the app. Account holders can grant their accountant access through a dedicated hub, raise and send invoices, and reach MoneySuperMarket's business comparison services from the same account.

Chipping away at admin overload

Research MoneySuperMarket commissioned ahead of the launch paints a picture of small firms buckling under financial paperwork — and helps explain why the company is aiming at this problem specifically.

Almost half of the business owners surveyed, 47%, named staying organised for HMRC as their biggest financial headache. A larger share, 61%, said keeping accurate financial records was a struggle, and more than a third — 37% — still lean on paper-based records to run their books.

Mistakes follow from that strain. The study found 11% of owners had missed a tax deadline, while 16% had failed to set enough money aside to cover what they owed. The account tries to pre-empt exactly that shortfall by calculating and reserving funds for tax throughout the year, aiming to cut manual work and keep firms in step with changing HMRC demands.

47%cite staying organised for HMRC as their top financial challenge
61%struggle to keep accurate financial records
37%of UK small firms still rely on paper records

On cost, the account uses a tiered monthly fee tied to deposit levels. Businesses holding up to £750 (US$1,011) pay £5 (US$6.70) a month, rising to £20 (US$26.90) a month for balances above £7,500 (US$10,113). New customers pay nothing for the first three months.

Key takeaways

  1. A comparison brand goes vertical. MoneySuperMarket is moving from comparing financial products to offering its own business account.
  2. Partners do the heavy lifting. Countingup, Griffin and iwoca supply the app, regulated infrastructure and SME lending behind the brand.
  3. Tax is the wedge. Real-time tracking, auto-categorised expenses and VAT filing target the widening Making Tax Digital rules.
  4. The pain point is real. Survey data shows HMRC organisation, record-keeping and lingering paper processes dog UK small firms.
  5. Priced to scale with size. Fees run £5 to £20 a month by deposit tier, with a three-month free window to draw customers in.