Samsung Strengthens Investment in Canada with Retail Brand Expansion into Three Premier Shopping Destinations

Samsung Canada has announced the continued expansion of its national retail footprint, with upcoming openings of three new Samsung Experience Stores located at CF Market Mall in Calgary, CF Carrefour Laval in Laval, Quebec, and CF Richmond Centre in Richmond, British Columbia. The expansion marks the latest phase of Samsung Canada's evolving retail strategy, focused on deepening in-person connections with consumers across the country.

The new locations will open in three of Canada's top-performing shopping centres. According to ICSC's 2024 Canadian Mall Property Performance rankings, CF Richmond Centre ranks as the fourth most productive mall in Canada, CF Carrefour Laval ranks tenth nationally and first in Quebec, and CF Market Mall ranks fourteenth nationally — underscoring Samsung's deliberate choice to plant its flag in proven, high-traffic retail environments.

As Canadians increasingly seek hands-on ways to explore AI-powered and connected technologies, Samsung is doubling down on physical retail spaces that combine product discovery with personalized service — a strategy that signals confidence in the enduring power of in-store consumer experiences.

"As technology becomes more intelligent, connected, and integrated into everyday life, consumers are increasingly looking for ways to experience these innovations firsthand. These new locations reflect our continued investment in Canada and our belief that physical retail plays an important role in helping consumers discover the full potential of AI-powered technology."

— Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada

The Three New Store Locations

Each location was strategically selected based on where consumers are shopping, browsing, and engaging — in high-performing retail environments with premium brands that align with Samsung's premium market positioning. The CF Market Mall location in Calgary will also mark Samsung's first Samsung Experience Store in Alberta, further extending the company's footprint into Western Canada.

What Shoppers Can Expect Inside

Visitors to each new location will be able to explore Samsung's latest Galaxy AI features, mobile devices, wearables, tablets, PCs, and connected technologies. Customers will also have access to Samsung Care+ services, on-site technical support, device troubleshooting, and convenient shopping options — including buy online, pick up in-store capabilities and extended aisle access to Samsung's full product portfolio.

Building on a Growing National Network

The three new stores build on Samsung Canada's growing national retail network, which currently includes flagship Samsung Experience Store locations at Yorkdale Shopping Centre, Sherway Gardens, Montreal Eaton Centre, Scarborough Town Centre, Metropolis at Metrotown, and Square One Shopping Centre. Additional details — including opening dates and grand opening celebrations for each new location — will be announced in the coming months.

Samsung Canada's latest retail push is a clear statement of intent: the company sees physical store experiences not as a relic of the pre-digital era, but as a critical bridge between consumers and the increasingly sophisticated AI-powered devices that define its modern product portfolio. By planting Experience Stores in Canada's highest-performing malls, Samsung is positioning itself at the intersection of premium retail traffic and technology curiosity — a sweet spot that few brands can claim at this scale.

For the latest updates on Samsung's retail expansion, product launches, and Galaxy AI innovations, visit Samsung Canada's official website.